NEWS FLASH: Your Logo is Not Your Brand

Your logo, colors and font family make up your graphic identity, and while that’s important, that is not your brand. Your “brand” is what you stand for. It is the first thing that comes to your stakeholders’ minds when they think about your organization. What do you represent to your customers, employees, members, and volunteers? Your brand is more about what you do and what you say than how you look.

Why Invest in Brand Marketing?

Strong brands can differentiate your product or service to attract and retain business. Strong brands establish credibility, create an emotional connection, and motivate the consumer to invest in your product or service. Whether you are looking to build your brand, enhance your brand, or re-brand, you’ve come to the right place. We get it. Who is your target audience and what do you want them to think about you? What differentiates you from your competitors? We can help you reach your audience with that message.


Where do you want to go? What do you want to be known for? Payton Communications starts by looking at your organization’s short and long-term goals and the strategies and tactics you are using to achieve them. In order for brand marketing to be successful, it is essential that the leaders of your organization have a shared vision for the direction you want to take. Once you have established your strategic direction, we can begin crafting a brand strategy to help you share this with all of your stakeholders.

One Spirit, One Voice, One Look = Brand Identity

The best way to build your brand is to project a consistent voice across all communications channels—from traditional print ads to interactive media. That’s why Payton Communications applies a holistic approach to all of your communication tools, ensuring that they deliver a coherent message to your important audiences. We will evaluate current messaging and make recommendations for the best ways to achieve the desired results of your brand campaign.

A Virtual Dream Team of Creative Talent

When you need a team planning approach to your brand marketing objectives, Payton Communications can bring together the right mix of talented creative professionals—art directors, copy writers, graphic designers, photographers, video producers and website developers—to create an integrated brand marketing campaign that provides synergy to your message, promotion of your brand and measurable ROI.

Some of the marketing campaign tools we can develop or enhance for you include:

  • Organizational and brand logos
  • Advertisements (TV, radio, print, outdoor, and online)
  • Website
  • Social and e-mail marketing
  • Brochures
  • Newsletters (print and electronic)
  • White papers
  • Annual reports

Contact us to begin building awareness and promoting your brand.