Media Relations by a Professional Journalist

Payton Communications doesn’t broadcast a ton of press releases in the hope that something sticks. Bev identifies editors, reporters and bloggers who are most likely to be interested in her clients’ story and provides exactly what they need to develop a news or feature story quickly and efficiently. Bev holds an M.A. in journalism and has more than a decade of newsroom experience so she knows how to access the press.

Software enhanced media database

Payton Communications made a substantial investment in media relations software. This gives us access to a vast media database, allowing us to build highly targeted media lists and distribute client press releases based on a journalist’s specific preference. In addition to helping us identify and manage media contacts and story placement opportunities for our clients, this technology helps us monitor breaking news in their sector so we can alert them to thought leadership opportunities as they arise.

Media relations materials Payton Communications can develop include:

  • Well-written news releases and fact sheets
  • By-lined trade magazine articles
  • Media/press kit (both online and hardcopy)
  • Editorial and letter-to-the-editor pieces
  • Q&A articles
  • Backgrounders and bios of key employees

Social Media Strategies and SEO

No media relations outreach is complete without integrating the power of social media to share news and improve search engine optimization (SEO). Payton Communications has the expertise and capacity to help clients share news with their networks in their own newsletter and blog, as well as in social media outposts LinkedIn, Facebook, Twitter, Instagram, Google+ and help them make effective use of Flickr, YouTube and Pinterest.

In addition to these social media sites, we use online resources for:

  • Creation and maintenance of your online news room
  • Research (competitive and to find out what others are saying about you)
  • Community relations (including multi-cultural)
  • Special event promotion and support

Whether you need ongoing media relations support or need extra arms and legs for a special project or event, please contact us. Payton Communications can help you reach your target audiences.