Social Impact

Payton Communications promotes socially and environmentally conscious and responsible behavior. Whether you’re a nonprofit, seeking to accomplish your mission, or a company, planning a cause marketing campaign or CSR program, we can help.

Proud to Be a B Corp

Moreover, we want you to know that we practice what we preach. That’s why Payton Communications is proud to be a B Corporation, certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. We are part of a growing community of  more than 850 companies from 28 countries and 60 industries working together towards one unifying goal–to redefine success in business based on three standards: people, planet and profit. We encourage you to join us. Take the first step, the free, confidential B Impact Assessment.

 

Corporate Social Responsibility

CSR is one of the fastest growing areas of public relations–and for good reason. Each year, Edelman, the world’s largest public relations firm, conducts an annual worldwide study called the Edelman Trust Barometer. Each year, it seems, the study finds that public trust in business–across most sectors–has eroded significantly. The 2013 Executive Summary states:

“Today business builds trust by treating employees well, exhibiting ethical and transparent policies and placing customers ahead of profits while also delivering quality products and services. Business must embrace a new mantra: move beyond earning the License to Operate–the minimum required standard–towards earning a License to Lead–in which business serves the needs of shareholders and broader stakeholders by being profitable and acting as a positive force in society.”

Amen!  We couldn’t agree more. But consumers are savvy – they want to see evidence of a more authentic commitment than a seasonal “greenwashing” on Earth Day. And studies show that many will happily switch to a more socially or environmentally conscious brand. Companies must adjust their business practices. Everything you do matters.  And frankly, when you make a special effort to do the right thing, sometimes it’s appropriate to toot your own horn a bit. At other times, it’s not.

Don’t feel overwhelmed, we can help you.

 

Cause Partnerships

We help develop mutually beneficial strategic partnerships between companies and nonprofits for the greater good. Companies can strengthen their brand and increase loyalty from employees and customers by aligning with nonprofit partners. Nonprofits can increase awareness and donations.

Payton Communications designs cause partnership campaigns and CSR programs to maximize business, social and environmental outcomes. Moreover, we make sure that the cause you choose to support has the necessary buy-in from all your stakeholders to make it successful.

 

Benefits for Companies

  • Build trust
  • Enhance your brand
  • Increase customer loyalty
  • Attract and retain employees

 

Benefits for Nonprofits

  • Increase revenue
  • Increase awareness
  • Attract new supporters

 

Contact us today, and together we will make the world a better place!