Strategic Communications

Strategic Communications

PR is about building relationships with key audiences. It is about becoming an active member of a community and helping to solidify and extend your brand. Ink is a byproduct of that process, but not the sole metric by which we should measure. We incorporate all of the essential elements of a well-planned and well-executed campaign by incorporating research, planning, execution and evaluation to ensure that your goals and objectives are met.

 

Brand Marketing

Brand Marketing

We take a coordinated, comprehensive approach to defining how you are perceived and how to make your brand more attractive to your customers. We believe in integrating public relations, marketing and advertising to enhance and build your brand value.

 

Social Impact

Social Impact

We believe in building partnerships between companies and nonprofits. We help companies strengthen their brand and increase loyalty from employees and customers by aligning with nonprofit partners. We develop these strategic partnerships and design campaigns and programs to maximize social outcomes. We also collaborate with community leaders, legislators, school officials, law enforcement, faith communities, and business owners to develop community-based policies, programs and coalitions.

 

Media Relations

Media Relations

We are highly specialized in press release development and distribution. Payton Communications subscribes to a vast media database that allows us to precisely target the publications, reporters and editors who are most likely to be interested in your story. We reach out on a one-to-one basis and manage the relationship between your organization and the media – print, broadcast and electronic. Through media relations campaigns, we work to garner coverage and public awareness for issues facing your organization, promote community and corporate events, and create dialogue on key community issues. We also coordinate video and radio news releases and satellite media tours.

 

editorial services

Editorial Services

We will help you figure out the best medium for communicating your message (newsletter, brochure, bill stuffer, calendar, etc.) and then “wordsmith” it to say what you want to say in the most effective way possible. We work with some of the most talented designers and artists in the business to put the right visuals with our words. We provide project management from concept design to printing and delivery.