Improve Your News Media Relations Skills
The key to getting news coverage is to identify media outlets and journalists who are interested in your news sector and approaching them strategically and creatively.
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Media Relations 101: Don’t Spam the Press!
Blame the publicist, not the media database. New York Times consumer columnist David Segal, aka The Haggler, went off topic this week to slam publicists who clog his email with spam—press releases on topics that are irrelevant to him, his readers, and, most likely, The New York Times readership. In his column, Swatting at a Swarm of Public Relations Spam, Segal complains about publicists who subscribe to a very powerful and—when poorly used—dangerous media relations tool, an online media database. The offenders he hunted down were using Vocus, but other media database providers–Cision, Agility and Media Pro–to name a few, …